IVNR Makes Table Profit Through Non-Theatrical Business

Hero Sushanth is hoping to complete hat-trick hits with his upcoming action thriller Ichata Vahanamulu Nilupa Radu. Meenakshi Chaudhary and S Darshan are making debuts as heroine and director respectively. AI Studios and Shaastra Movies together have bankrolled the project due for release on August 27th.

Ichata Vahanamulu Nilupa Radu is made on a budget of 6.5 Crores. The film made table profits through non-theatrical business, thanks to positive buzz on it.

Even though the film garnered good interest with appealing promotional stuff, the makers have sold OTT, satellite, Hindi and music rights, only after screening it to different digital players.

AHA has attained OTT rights for 3 Cr, while Sony acquired Hindi rights for 2.75 Cr and satellite rights were sold for 2 Cr. Aditya Music bagged music rights for 15 lakhs. So, the makers have pocketed close to 1.5 Cr table profits through digital deals.

Having faith of the film to do well in theatres, they are releasing it on own through Annapurna and Asian Cinemas.