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Actor Mahesh Babu, who is equally popular for his brand endorsements, has ended his long-term association with leading soft drink brand Thums Up.
After endorsing Thums Up for more than a decade, Mahesh has opted out. He ended his deal with Coca Cola, the parent company of Thums Up. This is why Mahesh has immediately signed the competition soft drink – Mountain Dew which belongs to PepsiCo.
Before leaving for the US, Mahesh has got the deal signed for Mountain Dew. The announcement has come as official. Now, all eyes are on whom will Thums Up rope in for its brand. Thums Up is said to be looking for a youth icon to be its brand ambassador to penetrate among the youths.
While stars change their brand associations quickly, it needs to be seen whether the star’s fans and followers would also change their interests. It is a big challenge for Mahesh now to garner the craze for Mountain Dew. Let’s wait and see, what is in store.
On work front, Mahesh is waiting for the release of his next Sarkaru Vaari Paata which is slated for Summer 2022 release. Mahesh has a film with Trivikram (SSMB28) lined up for. After these two films, Mahesh is likely to team up with SS Rajamouli for his up next.
Tags Mahesh Babu Thums Up
