Gulte News
No matter how the content of the film is, Sai Pallavi managed to bring huge attention to “Virata Parvam” through her interviews and controversies as well. And that brings us to the discussion of why she is a bigger starlet than Nayanthara when it comes to commercial cinema.
Ever since Nayanthara become a starlet on-demand in Tamilnadu, she stopped promoting her films. Except for giving an interview for Sekhar Kammula’s Anamika, she never promoted any other film other than her husband Vignesh Shivan’s movies which are mostly her own production ventures.
Even during Sye Raa times, Nayanthara stayed away from promoting the movie. Despite taking crores of rupees as remuneration, it’s a shocker that she wouldn’t help sell the film. And she says, “A film should run on its merit but not due to promotions”.
Apparently, filmmaking is a business and films are like any other products that should be marketed well in order for the audience to receive them. Coming to Sai Pallavi, though she finished the shooting part of the movie almost two years back, the actress gave her best for the promotions of the film. From interviews to city tours, and events to taking part in TV programs, Sai Pallavi did what not to promote Virata Parvam to the next level.
Today, with the film clocking good openings in Telugu states, it is proved that the promotions worked. That way Sai Pallavi is a bigger starlet than Nayan for sure, and if we cut the glamour part, she is a bigger actress than Nayan as well. However, only continous blockbusters at the box office will make her a Powerstar though.
