When many traditional production houses of Tollywood have transformed themselves into powerhouses and dominating the Telugu film industry, this new production company started by people that have NRI backing has showcased what they are capable of. All of their films turned out to be super hits and every hero took an advance from them for a movie.
The journey went smoothly until they experience the real shock this industry could give. A couple of heroes have convinced them to invest more in the film as they could easily recover it. After investing hugely on a fading super star’s movie they lost chunks of money. And all the profits they amassed from previous films were eaten away mercilessly by a film that featured a family backed hero. Many thought that this production house will also vanish in no time like RR Makers and other producers.
But this production company is here to say. They have changed ways and started investing in small budgeted films which gave them decent profits. They stopped playing by the whims and fancies of sensational stars and happening directors and started demanding dates, timings and fully-written bound scripts. Shifting their tone from a soft stand to a hard punch, they are now calling shots very loudly and powerfully.
Some heroes who took advances from them and keeping them at distance are now forced to work in their production house at the budget the producers decide. And then, they are not even allowing distributors to break agreements, small directors to break the agreements as they like. Well, this nature of them might make them cement their position in the industry.
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