Gulte News
From celebrating a decade or two for their favorite hero’s film release with a social media post, the trend has gone to re-release their favorite hero’s blockbuster movie on his birthday. For a few films, it went very well, and slowly it turned into a headache for fans.
The re-release fashion excited fans first, but it is more interesting for distributors of late. Mahesh’s fans were super happy with Okkadu’s re-release, Gharana Mogudu was fine, and Pokiri emerged as a blockbuster again. Jalsa created new records with the special show and Chennakesava Reddy too has done an unbelievable feat overseas. Nuvve Nuvve managed to attract the family audience and Varsham is hitting the screens this week. These are all-time blockbusters that fans and the general audience also can enjoy. But here is the catch.
The over-enthusiastic distributors are not stopping there. They are bringing up the average films and disasters also in the name of re-release, which is irking the fans of respective heroes. On Prabhas’s birthday last month, his biggest failure Rebel was released in special shows. Prabhas’s fans were severely upset but most of them had to watch it because they did not want to get trolled with respect to collections. They managed to contribute to the morning shows but the remaining shows obviously have no audience.
The next is the turn of NTR fans. The distributors are arranging special shows of Baadshah, which has left the fans puzzled because there are other hits of NTR like Simhadri and Student No 1. The re-release trend turned out to be a pure business cashing on fans’ emotions. If this trend continues from the commercial angle, fans won’t be interested anymore as the real classics won’t be coming for a re-release.
Above all, the special show ticket prices are at new movie rates while most of them are available on YouTube and other streaming apps. This is not anything else but exploiting the fans’ emotions to the core. There are more than ten films releasing in the next two months, as special shows!
Tags NTR Baadshah Re-release Rebel Special Shows
