Gulte News
Tollywood is known for making heavy-budget commercial entertainers. But every film industry needs the success of both high-budget and low-budget films. The success of low-budget films helps in the prosperity of the industry.
However, the small-budget films of Tollywood aren’t doing well in the recent past. Whereas, they have a sensational run in other industries like Tamil and Malayalam. Recently, the Tamil film Love Today became a massive success even though it had relatively newcomers in the lead roles.
Now, Malayalam film Jaya Jaya Jaya Jaya Hey joins the list. This movie was directed by Vipin Das and featured Basil Joseph and Darshana Rajendran in the lead roles. Both Basil and Darshana are not at all big stars in Mollywood. But the film’s content appealed to the audience.
The story is contemporary and relatable. The director treated a serious issue in a satirical and humorous way. The audience got connected to the film instantly and made it a super hit.
Jaya Jaya Jaya Jaya Hey was made on a budget of Rs. 5 crores. Till now, it earned over Rs. 25 crores. The collections will increase in the coming days too. We think Tollywood producers are watching the performance of Jaya Jaya Jaya Jaya Hey and hope they encourage such new-age content here as well.
