Agent, the high-paced action drama starring Akkineni Akhil, has been released worldwide yesterday. While some have praised it and others not so much, its success at the box office remains to be seen.
Despite a lot of discussion around the theatrical run length and streaming partners, no changes have been made; whether it’s a hit or a flop will depend on their fixed terms and condition.
The digital streaming rights to the movie Agent have recently been acquired by SonyLIV for an impressive price. According to the latest reports, the film is expected to be available on the platform as soon as next month., which is in just 30 days.
This likely sparks speculation surrounding whether this sudden change has occurred due to an underwhelming theatre performance or is simply a creative marketing decision on SonyLIV’s part. An official statement from the company is still awaited.
It has been demonstrated that a successful film doesn’t require an excessive amount of promotions, high budgeting, or famous actors; instead, executable screenwriting and direction are the main factors that make a movie hit.
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