The announcement of cast of Project K alone generated a lot of hype for the project. The presence of Prabhas alone is enough to bring the audience to the theatres in big numbers. But the movie has Pan India stars such as Amitabh Bachchan, Kamal Haasan, and Deepika Padukone.
For films of these scales need aggressive, long, and unique promotions. Though the release date is far away, the makers without disclosing much about the content are igniting the excitement just with making videos, pre-look posters, and other announcements.
Today, they released the official limited edition free merchandise of the movie. Guess what, the first drop was sold out in just 4 minutes. They will release the second drop soon.
This shows the craze for the movie which is the first Indian movie to debut at Comic-Con.
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