“Salaar: Chapter 1: Ceasefire” clocked 70 million views on its first day, but now, Kalki 2898 AD’s first glimpse registered only a near 12 million views on YouTube in 24 hours, and that is wondering the fans. While every celebrity out there is talking about the greatness of Project-K first glimpse, why the view count is quite low?
For fans who are wondering, in fact, every film producer these days is spending a lot of money to promote their YouTube video directly on YouTube and other platforms. This digital promotion is leading up to a huge spike in views.
Every superhit song that is being released recently is witnessing an expenditure of more than ₹4-7 lakhs if it has to surpass the 10 million views mark according to some digital media experts. Even the teaser of “Salaar: Chapter 1: Ceasefire” was promoted in a big way by the makers.
But then, Kalki 2898 AD’s producers are said to have opted for clean organic views, which means they will not be spending a single penny to promote the movie, but will only let the YouTube algorithm push it and fans on Twitter and other sites share it big time.
Even Rajamouli’s RRR has adopted the same strategy, which is why the trailer of the film clocked only 13+ million views in 24 hours.
This post was last modified on 22 July 2023 6:14 pm
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