The recent momentum for dubbing films in the Telugu film industry is indeed noteworthy. Small films like ‘Bicchagadu 2’ have surprised everyone by becoming unimaginable successes, indicating a growing demand for dubbing films, once again in Telugu.
One highly anticipated film set to release on Dussehra is ‘Leo,’ starring Vijay and directed by Lokesh Kanagaraj. Lokesh’s previous works, ‘Khaidi’ and ‘Vikram,’ were super hits in Telugu, creating a significant craze for Vijay’s movies among Telugu audiences. With the added attraction of Trisha and Sanjay Dutt in the cast, the Telugu rights of ‘Leo’ were reportedly acquired for a staggering Rs. 22 crores, the highest rate for any Vijay film in the region.
Shah Rukh Khan will test his luck with ‘Jawan,’ directed by Atlee. The Telugu rights of ‘Jawan’ are valued at Rs. 15 crores, a record among Shah Rukh Khan films. All thanks to the majority of South technicians working on the project.
Suriya, who enjoys a dedicated fan base in Telugu, is set to entertain with his latest film ‘Kanguva,’ directed by Siva. The film, made with a substantial budget, is expected to fetch around Rs. 30 crores for its Telugu rights, reflecting the star’s stronghold in the film industry.
Rajinikanth, the iconic superstar, has a massive following in Telugu, but this time, his next film Jailer is not getting a superstar deal. But still, the film reportedly been sold for Rs. 15 crores.
‘Kanchana’ series has already shown strong collections in Telugu, leading to high expectations for ‘Chandramukhi 2.’ Hence, the film is also attracting impressive deals already.
The rise in demand for Telugu films in other languages, as well as the growing popularity of non-Telugu films in the Telugu-speaking states, has led to an increase in the rates of dubbing films.
Producers are now promoting dubbed films without compromising on their content, recognizing the potential for success in this pan-India era.
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