‘India Is Biggest Consumer Of Korean Content’

Article by Satya B Published on: 9:43 pm, 25 August 2023

Korea’s Ministry of Culture, Sports and Tourism hosted a ‘K-Culture Conference’ in New Delhi, shedding light on the rising influence of Korean entertainment and language among Indian audiences. Deputy Minister Yu Byung Chae underlined the strengthening bilateral ties between Korea and India due to the growing popularity of K-culture. The conference also highlighted how India has taken the lead as the largest consumer of Korean content, fueled by the global phenomenon of BTS and the hit series ‘Squid Game’.

Yu Byung Chae traced the historical connections between the two nations, dating back to the introduction of Buddhism from India to Korea and India’s pivotal support during Korea’s challenging times.

In celebration of the 50th anniversary of diplomatic relations, Korea’s Ministry of Culture, Sports and Tourism aims to further amplify cultural exchange between the two countries. President Yoon’s commitment to deepening the partnership based on shared values and cultural kinship was reaffirmed during a recent summit with Prime Minister Modi.

OTT era’s significant role, where a considerable portion of Korean films and series have been trending in India. Yu Byung Chae expressed his optimism about the future cooperation between the two nations, envisioning a fruitful partnership in the Indo-Pacific era.

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