Kushi Ends BO Drought In USA!

USA is one of the biggest territories for Telugu films because it is the major contributing area for overseas collections. This is why the box office potential of our heroes in USA plays a significant role in defining their stardom. Among the second-tier actors, Vijay Devarakonda commands a good following there after Natural star Nani. But, the recent flop streak has impacted his market. Even Samantha also carries a strong craze among US audiences. However, most of her previous films barring ‘Oh Baby’ failed to make a strong impact.

Finally, both Vijay Devarakonda and Samantha have put an end to their box office drought in USA with their latest romantic outing Kushi, which is performing exceedingly well during the first weekend. The romantic entertainer is likely to enter the profit zone in USA first because moviegoers have shown an affinity towards it despite the narrative shortcomings.

Kushi grossed close to $ 1.2 Million by the end of Saturday. After taking a terrific opening with $ 473K from Thursday premieres, which is second best for Vijay after Liger, Kushi remained solid during the weekend. On Friday and Saturday, it grossed $ 359K and $ 330K. The film is likely to add another $ 200K easily on Sunday given the positive word of mouth. So, it will end first weekend on a high with close to $ 1.5 Million gross which is very impressive run.

Kushi is now the fourth million-dollar film for Vijay after Pelli Choopulu, Arjun Reddy and Geetha Govindham. For Samantha, it is the 13th Telugu film in the prestigious club. Last time, she scored a hit in USA was with Oh Baby in 2019. Shiva Nirvana scored the second million-dollar film after Nani’s Ninnu Kori. This is the third film of the year in one million club for Mythri Movie Makers after Waltair Veerayya and Veera Simha Reddy.

While it is clear that the film will be a blockbuster in USA, it will need to hold well on Weekdays in Telugu States to put its buyers in the safe zone.