Ram’s upcoming movie, “Skanda,” initially had a release date locked for September 15th, but it was later rescheduled to hit the screens on September 28th.
The film generated substantial buzz with its teaser, attracting buyers and creating a positive vibe. However, the mood took a slight dip following the release of the trailer, which showcased more routine action and family emotions than what was hinted at in the teaser. Some viewers even drew comparisons to “Vinaya Vidheya Rama.”
As of now, business deals for the movie are still in progress, with individual regions being settled gradually. Although the demand might not be as high as initially anticipated, the producers are securing a solid pre-release business for the film.
Additionally, “Skanda” has reportedly already turned a profit through non-theatrical avenues. Nonetheless, the release date is just around the corner, and the promotional campaign has been notably subdued.
Ram is currently occupied with the shooting of “Double iSmart” in Mumbai, but he plans to allocate a few days for the promotions of “Skanda.” The film’s team needs to embark on an aggressive promotional spree in the next twenty days. This period coincides with a time when the audience is receptive to mass content.
With a well-executed promotional campaign, “Skanda” has the potential for a strong opening at the box office. Fans are eagerly awaiting details of Boyapati’s promotional strategy and the official kick-off of the promotional activities.
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