Gulte News
Among all aspects relating to a film, ‘Title’ plays an indispensable role in generating a significant buzz in the audience. Irrespective of budget and casting, a solid and catchy ‘Title’ can always prove to be quite handy in creating a positive vibe for any category film. This is why our filmmakers need to be very cautious in selecting appropriate titles that will reach easily to moviegoers.
It is not all about opting for a ‘Title’ that just suits the story or genre of the film. It should invariably connect with the audience. Or else, the box office results will disappoint big-time. Big-ticket films often ride on star power irrespective of titles if it is an English name or others. But, it is vital for small films to have good titles that reflect our nativity.
In recent times, bad selection of titles proved to be a costly mistake for small films. The latest example is Sampoornesh Babu’s satirical political film ‘Martin Luther King’. Despite getting mixed reviews, the film failed to get even minimum openings. One of the reasons for such a pathetic reception is the English ‘Title’ which didn’t appeal much to our audiences.
Such was the case for some other recent releases like Kiran Abbavaram’s Sebastian and a new hero’s film titled Napolean. Even Srikanth Addala’s Peda Kapu-1 also saw a similar fate at the box office. Despite an impressive teaser and exceptional trailer, the film didn’t attract the audience on the first day because of the title which resembles a caste in Telugu States. Though the team unequivocally said the film has nothing to do with castes, it couldn’t even recover the theatres’ expenses as well.
Some other films that were outrightly rejected due to the same reason are Ravi Teja’s production Changure Bangaru Raja, Bhuvana Vijayam, Slum Dog Husband, Krishna Gadu Ante Oka Range etc.
Directors and heroes of small films should keep in mind that title is one of the major pull factors. Hence, they shouldn’t simply opt for a trendy and catchy name, but make sure that it resonates with moviegoers.
