Operation Varun Tej: From Pulawama To Madhavaram

Taking the responsibility of the film on his shoulders, despite being backed by a giant like Sony Pictures that could literally do magic with digital marketing, in terms of reach and spending, mega hero Varun Tej is making sure that “Operation Valentine” gets enough traction with his presence in the public. Here is how he is promoting this March 1st release in a big way. 

After aggressively promoting the film in Mumbai and up north, where he not only gave lots of interviews but also went to many places like Wagah Border and Pulwama attack site, to pay tributes, and to promote this film that features the story of a fighter pilot and his aggression to take on the terrorists who have attacked Indian soldiers in Kashmir. At the same time has given nearly 30 interviews in 24 hours in Hyderabad too, to promote the movie, while he went on a road tour as well. 

From promoting the film at press meet and malls in Vijayawada to attending a big ‘jaathara’ near Eluru, and paying tribute to martyrs at Military Madhavaram village, Varun Tej is going all out for “Operation Valentine”. More than the film, this promotional tour turned out to be ‘Operation Varun Tej’ and he have to see if his acts would result in massive openings.