How Pushpa Captured The Nation’s Mass Pulse!

Pushpa 2: The Rule, starring Allu Arjun in the titular role exceeded the expectations of the first part. The film even shocked the trade as the Hindi version collected more revenue than the Telugu version. This is a gamechanging move for a Telugu film and an Indian film to create historic milestones at the box office.

Already, Pushpa 2 recorded the highest-ever single-day collection on Sunday, compared to the release day. The jaw-dropping numbers are undeniably a cause for celebration. At the same time, certain points worked in the case of Pushpa 2 for becoming the country’s biggest blockbuster. The key to the film’s success today is the makers catching the mass-pulse of the viewers.

There is a complaint that the film intentionally did not focus on the content but mainly concentrated on delivering theatrically high moments. From the makers’ perspective, this is very much valid. The producers wanted big business, and Allu Arjun wanted to emerge as a big star. They just did the right thing to achieve the desired outcome.

The team majorly tapped the mass audiences. The colossal business highlights the immense untapped potential in non-metro markets. So far, the filmmakers (except a few) who aim at pan-India stardom tried concepts that appeal to the creamy layer of the audience and the upper middle class sections. Only a few managed to woo the mass audiences. Pushpa catered to them first, and then it brought them huge success.

Moreover, Pushpa 2 makers already created an opinion in the public that the film is an experience that can only be enjoyed in theatres. During the promotions, they stressed this more, ensuring that the theatrical business would bring them big revenues.

Catching the ‘mass pulse’ of the country

Only two movies have shown promise in Bollywood in the last year. Stree 2 and Bhool Bhulaiyaa 3 are the two movies that brought a lot of people to theatres. Now, Pushpa 2 reaffirms the growing demand for massy, desi entertainers that resonate powerfully across metros, non-metros, and mass circuits alike. Despite Pushpa not belonging to the genre of other films mentioned above, its mass appeal attracted huge crowds to theatres.

Already, with the Patna event, Allu Arjun gave a reality check to the Bollywood stars about the potential of promoting a film in grand scale in North India, especially in a state like Bihar. Now, with the raining revenues of Pushpa 2, he once again pushed them to an introspective mode if they either have to adapt to these changing dynamics, or continue to prioritize urban-centric narratives?

Whatever it may be, Telugu film Pushpa 2 tapped the real market of cinema and it is bringing in revenue. Let this be a classic case of reference for all those stars and filmmakers who want to go big at the national level.