Opinion: TDP lagging in counterattack!

Article by Satya B Published on: 10:00 am, 13 July 2024

Combatting fake propaganda from the opposition poses the biggest challenge for any political party. Besides focusing on governance, it is imperative for the ruling party to effectively counter the rumours/lies spread by opponents through various media channels.

In Andhra Pradesh, fake propaganda often runs rampant, regardless of which party is in power or opposition. How this is tackled will undoubtedly impact the outcome of elections. For instance, during 2014-2019, the Telugu Desam Party (TDP) failed to counter the false narratives peddled by YSRCP supporters, ultimately paying the price in subsequent elections.

YSRCP effectively created a negative impression of TDP by spreading fake news on issues such as Amaravati graphics, temporary buildings in Amaravati, special status, pink diamond, call money racket, Polavaram project, major posts favoring the Kamma caste, and more.

Now, in 2024, once again, the TDP high command is failing to dispel fake news. Despite the NDA alliance, led by TDP, coming to power in the state just a month ago, the opponents has already begun attacking government decisions on policies such as free sand distribution, pension distribution, the Polavaram project, privatization of the steel plant, and alleged attacks on its cadre.

For instance, a few days ago, just before a Union minister’s visit to the Vizag Steel Plant, YSRCP’s social media heavily promoted that TDP had agreed to privatize the steel plant. Additionally, Jagan has repeatedly claimed that TDP leaders are attacking and killing YSRCP members, despite media reports suggesting otherwise.

YSRCP’s social media strategy is more effective than that of the TDP in making issues go viral and projecting them negatively. Supporters of Janasena, a key partner in the NDA alliance, are also more effective in countering fake propaganda.

TDP cadre should realize the importance of debunking these falsehoods, as frustrated YSRCP supporters are likely to create more narratives in the future to ensure their party’s comeback in the 2029 elections.

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