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The largest airline and the flag carrier of the UAE, Emirates recently released a nail-biting commercial on top of the world’s tallest building, the Burj Khalifa. As soon as it was unveiled, it grabbed a lot of attention and popularity.
The content shown in the ad is highly cliff-hanging that people were left suspecting its authenticity. The huge buzz on social media began if the lady is actually standing on top of the Burj Khalifa or is it some spell-binding graphics?
The truth is the woman who features in the ad is Nicole Smith-Ludvik, a professional skydiving instructor and she was clad in Emirates cabin crew uniform. She can be seen standing atop the Burj Khalifa and there is no hoax in this.
Nicole holds a bunch of placards that read: “Moving the UAE to the UK Amber list has made us feel on top of the world. Fly Emirates. Fly better.” The video slowly zooms out from her face, showing the viewers where she is standing and to our surprise, it reveals she is actually on top of the Burj Khalifa.
The lass surely deserves a medal and God almighty, we cannot believe our eyes. The heart-stopping view of beautiful Dubai and the woman standing on the worlds’ tallest building will unequivocally make viewers’ legs shaken to death.
While it is a debatable topic on endangering people for the sake of an ad, standing on a 2,722 feet tall building is no joke. The innovative concept was initially questioned in terms of its authenticity. After several messages from Twitteratti, Emirates took to Twitter yesterday to respond to the allegations.
The airline shared a video showing that the ad was filmed on top of the world’s tallest skyscraper. “From level 160, we climbed for over an hour to reach the top,” the airline explained in its video while showcasing the safety protocols.
And a custom platform with a pole was constructed for the woman to stand on. “She was attached to the pole as well as two other different points directly to the pinnacle, through a hidden harness under the Emirates uniform,” said Emirates.
This breath-taking ad was shot in about five hours with a single drone, excluding the duration for the team to climb to the top. Nevertheless, the ad is certainly the scariest and extreme of all.
Tags Burj Khalifa
