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The most loved app in the world, Instagram was created by Kevin Systrom and Mike Krieger in 2010. Initially only 13 people worked for Instagram but later Facebook bought it in the year 2012, and now Instagram is valued well over 100BN$ and is about one fifth of Facebook market cap. After the kickback it got initially due to similarities with Snapchat, Instagram has now become the most used app by the Gen-Z. Instagram is the biggest thing in social media right now with over 1 Billion users and it’s evolving along with its audience. Everything has rapidly developed over the past 10 years and the future will see a shift from, “the Instagram of everything, to the everything of Instagram”, as per Dr. Abidin.
Five things you should definitely be doing on Instagram:
Keeping it aesthetic: Instagram just made day-to-day life more interesting with its wide range of filters that could lighten up your pictures. An add-on is if you are an influencer or blogger you can create a lot of content that will give your account a lot of attention. You can also post collage photos which are a perfect way to tell stories and you can showcase different scenes of a related event
Posting videos on IGTV: IGTV is a crowd puller with its feature that enables its users to post videos more than a minute which was not available in the earlier version. IGTV doesn’t limit its duration for passions that require to be showcased for a longer time. Any passion no matter big or small can be easily made into your IGTV video which allows you to connect to a global audience.
Upload more Stories: Through stories you can update your day-to-day activity. Instagram doesn’t limit its filters to only pictures that go up on your feed, but it also allows you to add aesthetic to your everyday stories. It gives you an option to connect to your Instagram family better with options that allow you to conduct polls, Q and A’s, videos and music to your pictures. A bonus tip would be sharing your post on your stories which will draw your follower’s attention to your feed. Instagram doesn’t limit your stories just for a day, instead it gives you the opportunity to add these stories as highlights on your feed. Stories allow you to promote videos of websites with its swipe up option for accounts that have crossed over ten thousand followers.
Use Reels: Reels is a new update which has been launched Instagram. It invites you to create fun videos with your friends or anyone on Instagram. You can record and edit a fifteen second multi-clip videos with audio affects and new creative tools. You can share reels with your followers on your feed and it reaches new audience on a global stage. It has become a source of entertainment where people do dance videos, skits or funny explorations to keep their page entertaining.
Create your own Business accounts: Instagram has made steps easier for small businesses than before as it promotes art and trending products much more easily available to its audience. Instagram has developed marketing and promotion strategies that are in favor of small or even home run businesses. Instagram provides insights such as the reach of your account, age group and geographical location of your consumers.
Tips for growth on Instagram:
Staying real and showing audience real self and content is the way to grow on Instagram.
Make sure you update your feed regularly which allows you to stay connected with your audience.
Use appropriate hash tags in the description of your pictures that allows you to connect with people who share similar interests.
Follow right accounts that promote positivity and provide a safe space for communication.
Instagram allows you to voice out proper opinions without violation of your rights, which will help you stay right and supportive of the Instagram you have built.
Instagram does not ever fail to surprise you, quite often a new feature always comes along the way from developing home brand businesses to promoting brands and also raising voice for the community, Instagram never fails to impress us.
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