Corona Effect: KFC Changes Its Tagline

Article by Satya B Published on: 9:40 am, 26 August 2020

Kentucky Fried Chicken aka KFC is a popular food chain in India. There are over 350 stores in the country and it serves lip smacking chicken dishes with burger combination. As it tastes great, KFC carries the tagline “It’s Finger Licking Good.”

But this tagline underwent a change all thanks to the Corona virus. This global pandemic has created an awareness among individuals to maintain their personal hygiene and so KFC has rethought about the tagline “It’s Finger Licking Good.”

So KFC removed the ‘Finger Licking’ and the tagline is now just “It’s Good.” This change comes after 64 years of its inception and KFC has already begun the work with new caption in the USA, UK and other west countries. India too will witness the same change probably a little late.

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